Decathlon Sports Kenya is a leader in sports retail, committed to moving the Kenyan people through the wonders of sport. In Kenya, we are rapidly expanding our footprint, bringing high-quality, innovative, and affordable sports products to diverse communities. We believe in empowering people through sport, fostering a culture of passion, responsibility, and teamwork. Our mission is to create a dynamic ecosystem where sports enthusiasts can find everything they need to pursue their athletic journeys.
The Opportunity: Marketing Manager - Ignite Your Creativity!
Are you a sports enthusiast with a passion for helping others? We are looking for an inspiring leader to join our team. At Decathlon, we don’t just sell gear; we "bring people together through sport to make wellbeing accessible for all".
The Role
Are you a dynamic marketer with a passion for sports and a drive to innovate? Decathlon Sports Kenya is looking for a strategic, creative, and enthusiastic Marketing Manager to join our vibrant team. This is a unique opportunity designed for a leader who is ready to apply fresh perspectives, team-building expertise, and digital-first thinking to real-world marketing and business challenges.
We are looking for raw talent, a hunger to learn, and an unwavering commitment to making sports a part of everyone's life in Kenya. If you thrive in a fast-paced environment, love to brainstorm outside the box, and are eager to see your strategic ideas come to life, this role is for you!
As our Marketing Manager, you'll be instrumental in shaping Decathlon's brand presence, growing our business, and engaging with our community across Kenya. Your key responsibilities include:
- Managerial Responsibility: Human Capital Development
- Embody our company purpose, values, and human fundamentals.
- Define and build a target organization suited to current and future challenges.
- Recruit and onboard talent, fostering an environment of open dialogue, well-being, and continuous skill development.
- Ensure performance management, team autonomy, and compliance with all legal and internal policies.
- Define Marketing Strategy
- Develop and implement marketing strategies aligned with global and local business goals.
- Utilize customer insights, market research, and competitor analysis to set ambitious objectives.
- Integrate innovations such as AI, digital solutions, and CSR (Corporate Social Responsibility) to keep practices at the cutting edge.
- Design and Manage Marketing Campaigns
- Plan and execute a comprehensive marketing calendar with clear goals and KPIs.
- Optimize the marketing and media mix to maximize ROI.
- Manage internal teams and agency relationships across diverse channels, including PR, influencer marketing, and in-store activations.
- Lead Growth Strategy and Media Investment
- Oversee incremental growth strategies focused on customer acquisition and retention.
- Design and implement data-driven campaigns across paid media, CRM, and SEO.
- Foster a culture of data-driven decision-making and manage local media investment negotiations.
- Brand Recognition and Local Partnerships
- Ensure consistent brand identity across all online, offline, and visual merchandising touchpoints.
- Supervise the production of localized content and coordinate strategic partnerships with influencers and local media to amplify brand visibility.
- Creative & Innovative Thinker: You're brimming with new ideas, love to challenge the status quo, and are eager to experiment with new marketing approaches.
- Digital & Data Native: Highly proficient and comfortable with data-driven marketing, paid media channels, and content platforms. Experience with tools for content optimization and performance tracking is a strong plus.
- Passion for Sports: You don't need to be an elite athlete, but a genuine enthusiasm for sports and an understanding of the local sports landscape is essential.
- Excellent Communication Skills: Strong written and verbal communication in English and Swahili. Being conversant with French will be an added advantage.
- Proactive Leader: You take initiative, are eager to continuously learn, can effectively manage budgets and timelines, and know how to empower a team.
- Team Player & Problem Solver: You enjoy collaborating cross-functionally across operations and retail teams, approaching challenges with a positive, solutions-oriented attitude.
- A Launchpad for Your Career: This is an incredible opportunity to gain hands-on strategic experience and make a significant impact in a rapidly growing international company.
- Mentorship & Development: Work closely with experienced professionals who will guide and support your growth.
- Dynamic Work Environment: Be part of a passionate team that lives and breathes sports.
- Exposure: Gain deep exposure to global retail marketing frameworks, local brand building, and community engagement.
- Competitive Compensation: Attractive remuneration package commensurate with experience and qualifications.
- Employee Discounts: Enjoy great discounts on Decathlon's wide range of sports products!
Ready to Make Your Mark?
If you're a strategic, sports-loving individual ready to bring your fresh ideas to life and grow with a leading global brand, we want to hear from you!
Decathlon Sports Kenya is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not charge for interviews and applications.